marketing Strategies & PLANS
get maximum bang for buck
ImpactAlly will review your current marketing activity and assess what may or may not be working for you. Using data and evidence to inform decision making, I look at the specific channels and messaging you are using, your frequency and reach in relation to the audiences you are trying to connect with and your budget. From there, I can make informed decisions about how to move forward.
Aligned, actionable strategy that backs every move and ensures your story lands with the right people at the right time
Once I’ve got my head around your activity, or, if you are just starting out, I will develop a comprehensive marketing strategy and (if you want) implementation plan, focused on your market and the channels that will give you the best results within your specified budget.
Marketing audits to review what’s working and what isn’t
Content strategy & planning — mapping the “what, when, where, why” of your content
Marketing strategy & marketing plans
Communications & stakeholder engagement plans (crisis, change, major initiatives)
Campaign strategy — planning integrated marketing campaigns that tie into your strategy
Measurement & evaluation frameworks — ensuring you can track and learn
packages to suit every budget & stage
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A comprehensive strategic package that defines your organisation's core narrative, audience segments, and guidelines to ensure consistent, compelling messaging across all stakeholder touchpoints.
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A hands-on strategic sprint that assesses your current communications, establishes clear goals, and delivers a 90-day action plan with prioritized tactics and success metrics.
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A comprehensive growth blueprint that analyses your market position, identifies expansion opportunities, and creates a 12 month multi-channel strategy with clear milestones and resource allocation.
